International University


Why promote your university in India?

As the world becomes more interconnected, international universities are seeking to extend their global footprint and embrace the immense potential of the Indian education market. India's education landscape is witnessing a surge in outbound students, with over 1.5 million Indians pursuing higher studies abroad from 2017 to January 2023, according to data from the Ministry of External Affairs. This substantial number underscores the growing demand for quality education and presents a significant opportunity for universities worldwide. Having a local representation enables international institutions to grasp the pulse of the nation and tailor their strategies accordingly.

As India forges ahead in economic growth and technological advancement, universities engaging with the Indian student community position themselves as crucial contributors to the nation's future development. By actively participating in this educational ecosystem, institutions not only enhance their global visibility but also play a vital role in shaping the skills and expertise needed for India's continued ascent on the world stage.

Why choose T&A Consulting?

In navigating the challenges of the South Asia market, particularly India, T&A has distinguished itself in assisting foreign higher education institutions (HEIs) to unlock their full potential. With nearly a decade of experience in the largest source market for international students, we have honed the expertise to navigate the complexities of this diverse region successfully. Our University Experience Centre (UEC) which serves as a dynamic hub for prospective students, offering a firsthand experience of international universities right in their home country, is a plug-and-play infrastructure for international universities, for seamless entry into the Indian education market.

As your dependable partner in India, we are dedicated to ensuring your institution's success in this dynamic and promising market. Our team of experts will help you navigate the Indian education landscape, tailor marketing strategies, and support you through the entire recruitment journey.

We believe in the transformative power of education, and our mission is to make global education accessible and achievable for every student.

How can we help?

  • Act as an on-ground local representative, promoting international universities and create their brand visibility in India.
  • Develop targeted marketing strategies and promotional campaigns to create awareness about the represented universities.
  • Conduct comprehensive market research and analysis to identify target regions and institutions in India.
  • Present Industry insights via country reports and industry deep-dives.
  • Assist students in the application process and provide counselling to help them make informed decisions.
  • Provide pre-departure support and orientation for offer holders on behalf of represented universities.
  • Liaise with universities to streamline the admissions process for the Indian students.
  • Offer visa and immigration guidance to ensure compliance with regulations.
  • Build and maintain strong relationships with Indian educational institutions and stakeholders.
  • Keep represented universities updated on market trends, competitor insights, and changes in Indian education policies.
  • Ensure legal and regulatory compliance throughout the recruitment process.

We provide a comprehensive suite of services, tailored to simplify your entry into the South Asian education market, from strategic planning to on-ground support.

  • Increase student enrolment from India.
  • Manage relationships with existing agents.
  • Appoint new recruitment agents and conduct agent training sessions
  • Organize student counsellor group meetings and training sessions.
  • Collaboration with leading schools
  • Participate in education fairs and school events.
  • Interact with aspiring students and parents.
  • Focus on business development activities.
  • Raise visibility and profile of client university in South Asia.
  • Manage a master database of industry stakeholders in India.
  • Target setting and conversion campaigns
  • Market Knowledge reports
  • Support in Legislation and taxation
  • Test data to plan outreach activities
  • Develop and implement customized digital marketing strategy.
  • Social media marketing & optimization (Facebook, Twitter, LinkedIn, YouTube, Instagram).
  • Conduct on- and off-page activities, including article submissions and social bookmarking.
  • Engage PR firms for press releases and print media marketing
  • Asia Careers and Employability Services (ACES)
  • Industry linkages to boost student work placement and the university’s employability reputation
  • Knowledge Partner
  • Pre-departure briefings
  • Alumni Engagement
  • International Faculty Roadshows
  • Counsellor briefings at schools and agencies
  • University visibility events – Virtual campus experience event
  • Credibility interviews