Sector: Packaging
Service: Market Study and Opportunity Assessment
Target Market: India
Client Location: Finland
Year of Project:
2021

Background

India’s sustainable packaging sector is at a niche but nascent stage. With the government's impetus to ban single-use plastic, industries such as e-commerce and retail have been compelled to switch to environment-friendly alternatives, creating opportunities for innovation in bioplastics and recycled packaging, among other sustainable alternatives.

Objective

The Economic Development Organisation responsible for the development of Finnish enterprises globally wanted to understand the extent of the opportunity for the Finnish packaging industry, one of the most innovative in the world.

Solution

T&A provided a detailed market intelligence on all Indian companies manufacturing bioplastics, wood-based plastics, fiber-based plastics, plastic from recycled waste, paper-based plastic, and plant-based plastics and identified existing gaps across the value chain.

All relevant users of sustainable packaging were identified as major consumers along with their respective requirements.

A matchmaking matrix was developed to bring together Indian and Finnish sustainable packaging manufacturers as well as to assist Finnish manufacturers sell directly to end-users.

Client Outcome

The study has encouraged ten Finnish companies to further explore the market and join a Finnish government-led business delegation in 2023 or 2024 to meet stakeholders, potential partners and customers.