How we can help
Foreign HEIs have always faced problems in consistently shaping their South Asian activities according to their potential and their goals because this region—with the highest potential for growth—is also one of the most difficult markets to enter and succeed in, given its multifaceted diversity.
At T&A we have unlocked the magic mantra which helps you succeed where others have failed. Operating in the second-largest source market for international students for nearly a decade has provided us with the expertise and experience to face any headwinds in an industry which sees cyclical ups and downs.
T&A’s infrastructure provides a plug-and-play model for our clients to start the ball rolling from the very first day of signing the contract. We believe in the adage that the pursuit of higher education is a journey and not a destination. While we help the students begin their journey with all the needed preparations, we also ensure that the destination at our client’s end is well served with all the necessary back-end support.
Recent policy changes in the higher education sector in India necessitated new expertise which we quickly mastered and succeeded in – partnerships with academia and industry.
Our presence goes far beyond metro cities in India, and well into Tier-2 and Tier-3 cities, which are the new growth drivers of Indian student mobility. Whatever the need for international higher education in India, we have the capacity and the expertise to deliver.
We are T&A. We go beyond.
Key Services
Student Recruitment
T&A Consulting specializes in comprehensive student recruitment strategies aimed at increasing student enrolment from India. Our services include managing relationships with existing agents, appointing new recruitment agents, and conducting agent training sessions to ensure effective representation of client universities. We organize student counsellor group meetings and training sessions, collaborate with leading schools, and actively participate in education fairs and school events to interact with aspiring students and parents, fostering connections and promoting educational opportunities.
In-Country Representation
We provide in-country representation services with a focus on business development activities aimed at raising the visibility and profile of client universities in South Asia. We manage a master database of industry stakeholders in India, set targets, and conduct conversion campaigns to maximize outreach and engagement. Our expertise lies in providing market intelligence, supporting legislation and taxation initiatives, and leveraging test data to plan effective outreach activities tailored to the educational landscape of the region.
Marketing and Lead Generation
We offer marketing and lead generation services tailored to the education sector, developing and implementing customized digital marketing strategies to enhance the client university’s visibility and attract prospective students. Our services encompass social media marketing and optimization across platforms like Facebook, Twitter, LinkedIn, YouTube, and Instagram. Additionally, we leverage offline marketing channels and engage PR firms for press releases and print media marketing to amplify reach and engagement, ensuring a comprehensive approach to promoting client universities and driving student enrolment.
Employability, Partnership, and Alliances
T&A Consulting facilitates employability, partnership, and alliances initiatives to enhance student career prospects and strengthen the university's industry linkages. Through our Asia Careers and Employability Services (ACES), we foster industry linkages to boost student work placements and the university's employability reputation. We act as a knowledge partner, facilitating collaborations and alliances that create mutually beneficial opportunities for students and industry stakeholders.
University Experience Centre (UEC)
Serving as an extension of our commitment to fostering academic excellence, UEC is a dynamic space tailored for various university-related activities. From pre-departure briefings and alumni engagement programs to international faculty roadshows and counsellor briefings at schools and agencies, we provide comprehensive support to students throughout their academic journey. Our visibility events, including virtual campus experience events and credibility interviews, further promote client universities and strengthen their presence in the education market. Additionally, we manage agent relationships to ensure effective representation and engagement.
