The client, a prestigious UK university with a history spanning over 178 years is amongst the Top 25 UK Universities as per the Complete Universities Guide 2025. As a member of the Russell Group of UK research-intensive universities, the institution sought the expertise of T&A Consulting to represent them in South Asia. Their primary aim was to increase the university's presence in the region using digital media strategies.

The client had several clear objectives:

• Promote the university's South Asia representation through digital media channels.
• Establish a local point of contact for prospective and current students' inquiries.
• Showcase the university's popular courses and scholarships to South Asian students.
• Publicise the university's events and news.
• Connect with potential students and highlight the UK as an ideal path to a successful career.
• Share success stories of the university's current and past students with potential employers, emphasizing employability.

T&A Consulting's digital media team devised a comprehensive strategy to meet these objectives:

Instagram Page Launch (2021): A dedicated Instagram page was created specifically for South Asian students. This platform highlighted the university's courses, scholarships, events, job prospects, success stories, and more.

Varied Content: Different content types, including Reels, Carousels, and Creative posts, were used to engage the audience effectively.

Lead Generation: To attract prospective students, email campaigns and paid advertising efforts were initiated.

Interactive Webinars: Regular webinars such as 'Ask Us Anything,' 'Unravel UG with Lynsey,' and 'Pre-departure Briefings' were organized to interact with students and address their queries.

LinkedIn Presence: The South Asia team actively shared relevant university information on LinkedIn, further extending its reach in the region.

The results achieved through T&A Consulting's efforts were highly positive:

Instagram Success: Over 350 original content pieces were posted on the South Asia Instagram page, reaching an average of over 10,000 individuals each month. The engagement rate consistently averaged an impressive 20%.

LinkedIn Expansion: Building on the success of Instagram, the university launched a dedicated LinkedIn page for South Asia students, which is also being managed by T&A Consulting, broadening its reach in the region.

The comprehensive digital media strategy implemented by T&A Consulting not only met but exceeded the client's objectives, establishing a strong foothold for the university in the South Asian market.

The successful Instagram presence and the subsequent launch of the LinkedIn page have allowed the university to connect with a broader audience, effectively promoting its courses, scholarships, events, employability, and the UK as a preferred destination for higher education.